Email Marketing for your business: how to avoid legal pitfalls?

As a fellow entrepreneur, I realize the importance of building your email list for digital marketing purposes. Of course, your social media accounts remain important but social media platforms come and go, can experience bugs, are often subject to changes, including in their algorithms, while your email list is where your real value lies. Email marketing can be a powerful tool to promote your business, build your brand awareness, and connect with potential customers.

I know, as soon as business owners hear the words “data protection” or “privacy”, they get somewhat stuffy and nervous ... How many times have I heard comments such as: “Do I really need to comply with these regulations?”; “I’m just a small business owner, I already have so much on my plate …” “My peers don’t really seem to bother either, so why should I?”; “I work in a B2B context so surely those rules don’t apply to me…”.

As an entrepreneur (either B2C or B2B), it's crucial to understand the legal requirements of email marketing and list building to avoid any legal troubles and protect your business reputation.

Would you like to have a clear overview or perhaps refresh your memory on how to legally comply? Download my email marketing cheat sheet for tips and best practices.